Mountain Dew has a contest going on for "fans" to vote for their favorite new flavor.
One such offering is called Mountain Dew "White Out" (citrus) -
White Out is up against "Typhoon" (Red - tropical punch) and "Distortion" (hyper pigmented green - lime).
"Hello? This is Pepsi Co. We'd like to ship 100,000 cases of our new soft drink to central Pennsylvania. No; this will be a weekly shipment."
Although, interestingly, while "white out" is leading in the national poll, it trails "Typhoon" in Pennsylvania.
You can even follow White Out on Twitter.